The article aims at comparing the image of the journalist resulting from ethical codes with the real way of carrying the professional role out. The text is to show the distance which is separating ethical demands from the practice. The conclusions resulting from the content analysis of the ethical codes of journalistic associations and other acts of the professional deontology will be confronted with methods indeed applied by journalists. They will be recognized based on analysis of the content of chosen declarations and reports of The Council of Media Ethics in the period 2004–2008.Udostępnienie publikacji Wydawnictwa Uniwersytetu Łódzkiego finansowane w ramach projektu „Doskonałość naukowa kluczem do doskonałości kształcenia”. Projekt rea...